NEWS
Saudi Print & Pack 2026
Riyadh: Strong Business Activity, International Participation and Industry Innovation
Saudi Print & Pack 2026, held as part of Riyadh International Industry Week at the Riyadh International Convention & Exhibition Center (RICEC), once again demonstrated its position as one of the leading trade fairs for the printing, packaging and plastics industries in the Middle East.
The exhibition is organized by Riyadh Exhibitions Company (REC) and is part of the international trade fair portfolio of Messe Düsseldorf, one of the world’s leading exhibition organizers. In addition, Saudi Print & Pack is a member of the drupa Alliance, the global network of leading trade fairs for printing technologies, packaging production and industrial innovation led by Messe Düsseldorf.
Through this international platform, exhibitors and visitors benefit from access to global industry expertise, technology trends and business networks, while at the same time tapping into one of the fastest-growing industrial markets in the world.
Over four days, manufacturers, suppliers, investors and industry professionals from across Saudi Arabia and around the globe came together to explore new technologies, identify business opportunities and strengthen commercial partnerships.
Official Opening
The exhibition was officially inaugurated by H.E. Eng. Khalil bin Ibrahim bin Salamah, Vice Minister of Industry and Mineral Resources for Industrial Affairs, underlining the event’s importance for the Kingdom’s industrial development strategy.
The opening ceremony brought together government representatives, industry leaders and international stakeholders. Several strategic agreements were announced, highlighting Saudi Arabia’s growing role as a regional manufacturing hub.
Strong International Participation
Saudi Print & Pack 2026 attracted significant participation from local and international exhibitors, creating a platform for networking, business development and knowledge exchange.
Event at a Glance
- More than 14,000 visitors
- 337 exhibitors
- 17 countries represented
- 7 international pavilions
- 19 conference sessions
Throughout the four days, international pavilions and local exhibitors reported high visitor engagement, with professionals actively evaluating technologies, production equipment and investment opportunities in the printing, packaging, plastics and smart logistics sectors.
The involvement of Messe Düsseldorf and the exhibition’s position within the drupa Alliance further strengthened its international profile and attracted companies looking to expand their footprint in Saudi Arabia and the wider Gulf region.
Business Deals and Investment Opportunities
As the exhibition progressed, discussions increasingly evolved into concrete business negotiations and purchasing decisions.
Among the officially reported transactions were:
- The sale of 20 industrial printing machines
- A garbage bag manufacturing machine
- A printing machine valued at SAR 350,000
- A production system converting raw plastic
The combined value of these confirmed deals exceeded SAR 5 million, reflecting the strong purchasing intent of visitors and the quality of solutions presented by exhibitors. Organizers noted that additional agreements may have been concluded on the exhibition floor but were not officially reported.
International Conference and Technical Workshops
Alongside the exhibition, visitors attended a comprehensive conference programme featuring industry experts, government representatives and business leaders.
The conference opened with a keynote on Saudi Industrial Transformation: Accelerating Innovation, Localization and Global Competitiveness, followed by sessions covering:
- Industrial development and growth enablers
- Carbon emission reduction
- Circular economy initiatives
- Advanced packaging solutions
- Digital transformation and artificial intelligence
- Industrial investment opportunities
- Robotics, drones and AI in logistics
- Future trends in plastics, packaging and printing
A successful edition & looking ahead
Saudi Print & Pack 2026 highlighted the continued growth and modernization of Saudi Arabia’s industrial sector. Strong attendance, significant international participation and millions of riyals in reported business transactions confirmed the exhibition’s role as an important platform for business development and industry exchange.
Supported by the global reach of Messe Düsseldorf and the international network of the drupa Alliance, the exhibition successfully connected regional market opportunities with worldwide industry expertise. At the same time, it demonstrated the increasing attractiveness of Saudi Arabia as an investment destination within the framework of Vision 2030.
As the doors closed on another successful edition, Saudi Print & Pack further strengthened its reputation as one of the Middle East’s key trade fairs for the printing, packaging and plastics industries.
Backed by Messe Düsseldorf and integrated into the drupa Alliance, the event continues to serve as a gateway between international technology providers and the rapidly expanding Saudi market—creating opportunities for innovation, partnerships and sustainable industrial growth in the years ahead.
Print Digital Convention 2026
Platform for Exchange and Technology Trends
The PRINT DIGITAL CONVENTION 2026 showcases key industry trends through its diverse conference program: from sustainable media and data-driven campaigns to innovative packaging and communication solutions.
With more than 1,700 trade visitors, the PRINT DIGITAL CONVENTION (PDC) 2026 recorded strong participation, confirming its role as a platform for exchange for the printing, brand, and packaging community between drupa cycles.
The event brought together perspectives from brands, technology, communication, and production, highlighting the increasing integration of print into overarching, data-driven value creation processes.
Value Creation Through the Interaction of Brand Owners and Industry
Key topics such as e-commerce, customer experience, data-driven communication, packaging, and artificial intelligence were consistently examined in relation to the entire value chain. It became clear that requirements are increasingly driven by brands, agencies, and platforms, with direct impacts on technologies, processes, and business models in industrial production.
Print is increasingly becoming part of integrated communication solutions and is embedded within broader marketing and sales strategies.
Conference Program Reflects Current Industry Trends
The conference and lecture program comprehensively reflected current industry developments. In keynotes, panels, and curated sessions, central topics such as customer experience, e-commerce, data-driven communication, packaging, and artificial intelligence were explored from multiple perspectives.
The thematic range extended from sustainable print and media concepts to data-based and automated campaign approaches, as well as creative packaging and design strategies. The program thus mirrored the growing interconnection between brand requirements, digital technologies, and industrial implementation.
Overall, it became clear that current trends are no longer considered in isolation but are discussed within the context of connected value creation and illustrated through practical use cases.
More than 50 exhibitors and various hands-on projects made developments along the value chain tangible—from personalized print products and automated workflows to intelligent packaging solutions. The broad range of participants, including production companies, brands, agencies, and technology providers, underscores the growing importance of interdisciplinary collaboration for innovation and market development.
The PDC demonstrates that the industry is evolving toward connected, data-driven value creation systems. Formats for exchange like this help to bring together requirements from markets, brands, and technology at an early stage and translate them into practical applications. On the path to drupa 2028, key development trends are emerging: further automation of processes, the use of artificial intelligence, data-based business models, and integrated communication and packaging solutions.
Conclusion
The PRINT DIGITAL CONVENTION 2026 highlights an industry in transition: value creation is increasingly generated through the interaction of brand owners, technology providers, and industrial production—especially at the interfaces of data, application, and market requirements.