A recent article on drupa insights explores how print markets are evolving and where new business opportunities are emerging for print service providers. As print strengthens its role within the media mix, companies are increasingly expanding beyond traditional market segments, developing new applications and broadening their service portfolios.

The analysis highlights a growing trend towards market convergence, with print businesses entering adjacent sectors such as packaging, labels and other specialized applications. According to the study, packaging in particular has become one of the most attractive growth areas across multiple regions.

At the same time, technologies such as automation, robotics, artificial intelligence and integrated workflows are enabling companies to operate more efficiently and respond to changing customer requirements. However, the report emphasizes that long-term success depends not only on technology but also on the alignment of market demand, business strategy and organizational capabilities.

As part of the drupa insights platform, the article provides valuable perspectives on current market developments and the future direction of the global print and packaging industry.

Source: Press release by Messe Düsseldorf